Developed creative and brand strategy for Urban Decay’s Big Bush Brow campaign featuring comedian and cultural commentator Ziwe. The campaign celebrated bold self-expression and individuality through a sharp, comedic lens; challenging beauty norms with wit, confidence, and cultural edge. Merging humor with high-glam visuals, it positioned the product as both a statement and a symbol of authenticity. The result was a culturally resonant campaign that reignited Urban Decay’s irreverent, fearless voice.