Developed creative and brand strategy for MAC’s Challenge Accepted campaign, spotlighting the brand’s long-wear performance through bold storytelling and cultural relevance. The campaign invited consumers to put MAC’s hero products to the test, blending confidence, individuality, and community-driven authenticity. Through visually striking content and talent-led storytelling, it reinforced MAC’s reputation as a brand built on artistry and self-expression. Executed as a global call to action, the campaign celebrated endurance; in makeup and in identity.