Developed creative and brand strategy for MAC’s Viva Glam x Rosalía campaign, celebrating self-expression, artistry, and cultural influence. The campaign spotlighted Rosalía’s signature strength and sensuality, reimagining the legacy of Viva Glam through a modern, empowered lens. Visual storytelling fused bold glamour with raw authenticity to connect with a new generation of global beauty consumers. The result was a campaign that honored Viva Glam’s philanthropic roots while amplifying Rosalía’s voice as a symbol of creative freedom.