PORTFOLIO
2025

PORTFOLIO
2025

( CLIENT )

RESA

( DUTIES )

Creative Direction Brand Strategy Retail Strategy Event Strategy

( FIELD )

Fashion

( DESCRIPTION )

Spearheaded the full rebrand and creative direction for RESA, culminating in the opening of its first flagship store on Abbot Kinney in Venice, California. The rebrand introduced a refined visual identity, updated logo, and evolved brand voice, bridging effortless coastal energy with elevated femininity. The flagship embodied this new era of the brand, designed as both a retail destination and a creative community space. The launch celebrated RESA’s roots in Venice while positioning it for national expansion through storytelling, design, and experience.

( PROJECT SCOPE )

Led 360 rebrand and flagship strategy including visual identity, brand book, in-store design, launch event, and press rollout. Oversaw creative direction across signage, packaging, digital touchpoints, and environmental design to ensure brand cohesion. Directed flagship opening campaign spanning social, PR, and paid media. Developed ongoing monthly retail event strategy and community programming activations to drive engagement, brand equity, and long-term cultural relevance.

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RESA

—

Rebrand + Flagship

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