Led creative direction and brand strategy for the relaunch of School of Style in partnership with celebrity stylist Law Roach, introducing a modernized education platform for the next generation of stylists. The campaign blended entertainment and education through a high-impact content strategy featuring Law Roach interviews, hero videos, and creator-led storytelling. By spotlighting the behind-the-scenes reality of the styling world, the launch positioned the brand as both aspirational and accessible. The result was a cohesive digital ecosystem that drove awareness, credibility, and course enrollment.