Developed creative and brand strategy for Unwell Network’s Spring Break launch; a 36-hour cultural takeover in Miami celebrating the debut of the brand’s Drink Unwell hydration line. The event brought together Unwell’s roster of creators and podcasts for a high-energy, content-rich experience blending wellness, nightlife, and unapologetic fun. With a packed schedule of panels, pool parties, and live recordings, the activation embodied the chaos and charisma that define the Unwell ethos. The result was a full-scale brand immersion that fused entertainment, community, and cultural storytelling into one unforgettable launch.